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Icons: The Universal Language?

Mar 04, 2011 

As a visual communicator, one of the first things I notice about a new place is what non-verbal communication style a region implements. This became more apparent to me on a business trip to Spain.

As soon as I landed in Barcelona, I instinctively knew exactly where to go, pick up my bag, and get a cab to the hotel even though Spanish was the dominant written language on the signage. 

Most of what we regularly see in airports and other public spaces in the United States are a standard set of symbols designed in 1974. Created in an effort to unify communication in a shrinking global community, the Department of Transportation produced a set of 50 universal symbols. Most of us see these images, recognize their meaning and immediately understand the symbolism.

However, as soon as I got settled at the hotel and began exploring, those familiar icons were nowhere to be found. Instead, I started to see quite a bit of visual subtleties that really differ from some of the more standard icons we usually see in the US. I began to interpret these icons very differently from the creator’s intent, based on my American pop-culture upbringing.


25 Mar, 2022
This wild idea came up at a Christmas party where a friend received an ornament with a hand stitched QR code and my brain absolutely broke! How on earth had I never thought to make a QR code cross stitch after years of designing off beat stitch patterns. I attacked this project head on, doing test after test to see how far I could push the concept design wise. always thinking about how we can incorporate this idea in our regularly scheduled cousin cross stitch projects I started my journey! I knew what my test link would be IMMEDIATLY. I did some testing using URL shorteners, and finally plugged my perfectly shortened URL into stitch fiddle . From there I opened the exported PDF in Illustrator and customized my grid system. I used colored fishing line to match in the fabric and got to it. In my pre-stitch testing I did find that using the URL shortener did reduce my grid width from 33 to 25, which made my brain feel a lot better. Depending on your fabric gauge, you can get a code down to about an inch. These were done on 14 and are just under an inch and a half square. So how did the testing turn out? Here is the breakdown: Test 1: Basic, nothing flashy, works! Test 2: Four vibrant color gradient on a diagonal, works! Test 3: Four color tone change gradient on a diagonal, more subtle, doesn't work! (too light?) Test 4: Three color tone change gradient on a diagonal, works! We have a lot of design options which is great! As I shared out my findings with crafters people started to mention the interesting commentary I was making adding in technology to an much more traditional form of art. Bringing it to life in a new age and making it an interactive experience. Not something I had thought about specifically, but the interactivity was what interested me the most. We plan to work QR codes into some of our new designs and I can't wait!
20 May, 2020
I've been inspired by the a great project by Inka Mathew titled Tiny Pantone Objects . She places found objects on a corresponding color matched Pantone Color Chip and documents it! It's such a simple and amazing reuse of a chip book! Before we move on, I should explain what a chip book or even what the hell Pantone is! Pantone is a proprietary color system used by graphic and product designers to ensure color is consistent from the design plan to its production. The Pantone chip books are the encyclopedia of said colors that you can use like paint sample cards. Since I don't have an old chip book laying around, I needed a substitute. Welcome in coolors.co a great website that helps you create color schemes. Originally created for web designers to check web safe colors and create schemes this site also has a random color generator option that gives you five colors that look great together! This was such a great solution, now, instead of finding the object first and sorting through a chip book. I used the five random colors given to me, forced to go on a kind of treasure hunt for color! That is basically the whole deal! I did this on safe, socially distant, walks through my neighborhood. Since this was a fully digital experience, I continued with that and used Photoshop to create the final scheme with the found objects. The last Photoshop step isn't necessary, making it a fantastic trick to get kiddos engaged on a walk! Just pull up the site and keep walking until you snap a photo of each of the colors.
Bible Belt Belt
10 Apr, 2019
I started out thinking about just color and shape, but then landed on really leaning into the belt theme... I figured this might be another project that get filed under "things only I will find amusing", but I guess we are great siblings for a reason, and he was impressed!
1984 Oceania Map
04 Oct, 2018
Our book club just finished reading it and during our discussion we kept debating about which current countries would reside in each of the three new superpowers. Using the book "The Theory and Practice of Oligarchical Collectivism" with the novel itself as a guide I found several excerpts that lead me to this version you see here. If you are interested in the sited text, see chapter 4, when Winston starts to read the a fore mentioned book by Emmanuel Goldstein, it's Chapter 3, holds several notes referring to current geographical locations.
14 Sep, 2017
It all started a few years ago when my family bought a cabin and we decided it needed a few more modern handmade touches. Our first to pieces simply highlight a few of our favorite cabin past times... eating and puzzling! Just finished the Mount Higgins piece! Now we have to think of a new project! Want more stitches, check out the QR code testing blog!
27 Jun, 2017
This started out as just a fun little design project, making some DVD covers of our family slides so they could be presented in a way that was a little more personalized than the generic slide cover with 10 fonts too many and a random photo. For me, it was amazing to take a trip back in time, see what they saw, experience the moments of a vacation or day to day life. Look at the series with fresh eyes, see what we tend to skip over because it isn't the perfect shot of someone or something significant. The shots below are my absolute favorite photos from the hundreds of slides we looked through. I see past the smiling faces, poses, and landmarks to find these. These photos are perfection; the composition, the moment, the wonder. I find myself asking questions, to the stranger in the blue jacket crossing the tracks. Who are you? What drew you to that spot at that exact second? Why is my dad's camp site total shambles? I mean... look for the guys shoes... who camps like this? For that matter, who goes on a cross country camping trip via small plane?! Enjoy this small collection.
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